The brand Napaijri was established in 1987 in Italy. Close to the highest mountain of the Alps, the Monte Bianco. It started as a brand for an innovative kind of travel bags, with a nice, eye-catching design. Napaijri is derivated from the Finish word for polar circle.
Representing half the positive and half negative poles. The North pole and the South pole simultaneously. The Norwegian flag has been linked to the enterprises DNA too, due to Norway's most northerly position in Europe.