In Gold We trust is the brand that is part of Franzel Amsterdam and which ever since it was founded has made enormous steps forward. Well-known at both the Dutch national as well as on the international fashion market. Big and very famous brands like Jebroer, Ali B, Polska, Mr. Propz, Lil’ Kleine, Chris Brown, Future, and Tyga regularly let know to be big admirers from In Gold we Trust.The brand’s name is based in the Dutch Golden Age. In this period, the Dutch traders went all over the world and produced a lot of fine art and did several celebrated inventions as well. The brothers who started the brand In Gold we Trust are proud of this history and started their brand by organizing a Fashion Week show. The theme they chose for this week was: ‘Golden Age’. The shirts and sweaters they manufactured for this show were completely sold out within one week. All the Franzel Amsterdam collections are made in Amsterdam itself, only existing of materials coming from the Dutch capital as well. Every kind of material used, is definitely made of the very best quality because the quality is what the brand stands for first of all.
The Franzel Amsterdam collection ‘In Gold we Trust’ at Eddy’s Eindhoven exists in hoodies, t-shirts, sweaters, sneakers, jackets, and caps. All characterized by the text ‘IN GOLD WE TRUST’. It is absolutely one of the most trendsetting and cool-looking brands of this very moment.