The Colmar slogan is ‘Sport and Style – and let’s not forget technology: Colmar, since 1923’. Ever since the foundation as a family-run enterprise in 1923, Colmar has been connected to the world of sports. Alpine skiing and golf sports in particular. In the meanwhile, Colmar has developed itself towards the recognizable brand for everybody it is nowadays. After the introduction of Colmar Originals in 2009, they developed a complete collection around their best known good old classic Down Jacket. The jacket it once all started with once. The influence of sports has never been forgotten and this shows in all the brand's materials and designs.