BE EDGY has been established in 2014 in the German city of Berlin. BE EDGY designs timeless clothing with cool and peculiar details. Contrasting to the common fashion. Thé trademark of BE EDGY is their leather coat with triangle (the logo of BE EDGY) shaped ‘studs’ on it.
BY EDGY is not only a trend, BY EDGY stands for a lifestyle. Independent, discovering and full of confidence is what BY EDGY wants to emanate. However is this better possible than by selling a leather coat? Ever since the 70 ties and 80 ties, the leather coat has been the style icon for a whole generation that deceived itself to the established society. Freedom, rebellion, and looking for independence were the characteristics in those days. Exactly this is what BY EDGY wants to emanate. The brand points at both women as men, but always inclusive the detail of the triangle logo attached somewhere. Is the triangle pointing upwards? Then you are dealing whit the men’s wear. Is it pointing downwards? Definitely the women’s wear. To even more spread the BE EDGY lifestyle, the #leatherismysecondskin has been established to connect all the BY EDGY activities together.